Most business owners are passionate about what they do and want to do the best work they can. They want to keep their customers happy, do a brilliant job and build a reputation on the back of this.
In my experience, successful business owners also treat their suppliers in a similar way, they are fair and honest and treat them with respect and expect the same back.
But like most things in life, there is a bell curve of behaviour and occasionally you are going to run into someone who doesn’t share your views, has unreasonable expectations or is, to put it bluntly, just plain just rude.
When this happens the first thing to decide is if your business can still service these types of customers or, if in doing so, it will cause you too much stress. If you can supply them and insulate yourself from the effect of their behaviour then all is good but if you can’t then you should consider turning them down.
You have a choice of who you work for and turning down the wrong customers can be just as important as keeping the right customers.
The right customers for your business will be a pleasure to deal with, will appreciate your work and will be forgiving if things go a bit wrong.
The wrong customers will be a pain from day one, difficult to deal with and god forbid if you put a foot wrong they will not forget it or let you forget it.
If you do find yourself with an unreasonable customer then here are some tips on how to deal with them.